Comments on: Tuning AdWords, Part 3: Ad Variations http://www.glenncrocker.com/2008/06/tuning-adwords-part-3-ad-variations/ Mon, 15 Feb 2010 09:28:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Cliff Bernstein http://www.glenncrocker.com/2008/06/tuning-adwords-part-3-ad-variations/comment-page-1/#comment-2 Cliff Bernstein Tue, 01 Jul 2008 18:04:32 +0000 http://www.glenncrocker.com/?p=10#comment-2 Hey, Glenn, nice write up. I've been aware of the A/B split testing strategy, but hadn't thought about the fact that in the next cycle, Google will initially give more weight to the ad that just ran. Nice strategy for dealing with that. Yeah, it may be flattery with a competitor "steals" someone's ad copy. However, it can also be lost potential profits if the competitor's ad copy get better. But, hey, that's the nature of the beast... Hey, Glenn, nice write up. I’ve been aware of the A/B split testing strategy, but hadn’t thought about the fact that in the next cycle, Google will initially give more weight to the ad that just ran. Nice strategy for dealing with that.

Yeah, it may be flattery with a competitor “steals” someone’s ad copy. However, it can also be lost potential profits if the competitor’s ad copy get better. But, hey, that’s the nature of the beast…

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