Looking today at a client’s blog SEO, I noticed that they’ve got PageRank heading to their wp-login.php:

pagerank-wp-login

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19 Mar, 2009  |  Written by  |  under SEO

Working today on a client site that had a couple of PageRank issues, I once again ran A1 Website Analyzer, and found a couple of interesting problems. Just let it scan the site, then click ‘Analyze website’ and ‘External’ to see how much on-site link love is headed off-site:

pr-leak

On this particular site, each page links to a customer support portal hosted by SalesForce.com. So by not using rel=”nofollow”, we’re sending all that tasty link juice to SalesForce. No good!

The way this link was set up, we were leaking as much PageRank to SalesForce as we send to our own 2nd-level pages.  Fixing this should help significantly.

The other problem is that the home page has lower on-site PageRank than other pages, but the solution for that will have to wait for another day.

16 Mar, 2009  |  Written by  |  under Analytics

I’m a big fan of Google Analytics, and check it often for clients’ sites, to see how things are going and get ideas about how to make improvements. One of the most frustrating stats for me is the “Bounce”. Today, I’ll show you a new tool for getting inside what happens during a bounce.

2009-03-16_1121

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12 Mar, 2009  |  Written by  |  under SEO

I’ve seen this a bunch recently, so when I saw this on Twitter tonight, I was curious what was up:

2009-03-12_2254

I have a great new tool that spiders sites and helps understand what’s up with on-site PageRank flow. It’s A1 Website Analyzer (free full-featured 30-day trial download), from Microsys Tools. I’ve used Xenu and other spider tools in the past, but what sets this tool apart is their on-site PageRank simulator.  This is a GREAT asset for understanding where PageRank is going and how to make it flow better.

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12 Mar, 2009  |  Written by  |  under Analytics

One of the great mysteries of Google Analytics is just why they won’t let us see referring URLs of our users. Probably some privacy concern of Google’s, but it’s easy as pie to get from web server logs, so I don’t understand the issue.

I’m so dependent on Analytics for day-to-day work that I really would prefer to have all the info in one place (Analytics) instead of having to integrate log-based reporting (and deal with clients asking why the two give different numbers!).  Here’s how to do it:

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11 Mar, 2009  |  Written by  |  under Analytics

I normally set up sites to just log 404s and check the log files for problems, which is fine for me, but hard for clients.  Here’s how I recently set up a site so the client’s marketing folks could spot 404s on their own:

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10 Mar, 2009  |  Written by  |  under AdWords

I have a client who manages their own AdWords campaigns, but I check in on them once a month and see if anything is obviously going wrong. This works well, because the client is in control and handles day-to-day changes without me charging them, but they also have a “safety net” in case problems come up.

This morning, I noticed they have a broad match keyword getting LOTS of impressions and NO clicks. This is dragging down their Ad Group’s quality and costing them more on the keywords they are getting clicks on.

So, why might this happen?  There are a few possibilities:

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5 Mar, 2009  |  Written by  |  under Astronomy

We have a little telescope, and were out looking at the moon a few weeks ago. The image through the eyepiece was just amazing, and I thought I might be able to get a picture of it holding my DSLR camera. It worked out pretty well!

Moon