What a Penguin Smackdown Looks Like

29 Aug, 2012  |  Written by  |  under Analytics, SEO

I’ve had a few clients ask about Google’s Panda and Penguin updates this year, and at least one I think has been impacted by each. Here’s what a “Penguin” smackdown looks like, with a SHARP decrease in inbound Search Engine traffic on April 24, 2012:

So, what’s next for these guys? In this case it was an “extra” site that doesn’t have much impact on the business, which is why we didn’t notice the traffic dropoff immediately. The solutions are the same as always:

  1. Remove the old duplicate content
  2. Produce new unique content
  3. Promote the new content in social networks and generate real buzz

That’s a lot harder than re-using syndicated content and cheap link building, but the results will last a lot longer.

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