This is an update to my previous article about LDA Optimization. The process is now a lot easier with an update to the optimizer tool!  Many thanks to Virante and SEOmoz for ideas, support, and inspiration!

Step 1: Identify your Keyword

First up, figure out what keyword you want to improve your page’s rank for. For this test, I’m using the phrase “basketball drills”. I just chose this at random and hoped I’d be able to find a good example site in it. See how that worked out below!
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Google has added a series of 6 videos on using the Search Based Keyword Tool (SbKT or SKTool) to their YouTube account. Here’s the first:

Great stuff, though they have to jump through some hoops at the end that my Missing Link tool (part of AdWords Evolved) makes much faster and more powerful.

Google Analytics is a great tool for measuring site performance, but all too many sites install it and then never look at the info.  We’ve found that automating the reporting and delivering stats via email helps clients stay on top of their site performance.  Here’s a section from the book AdWords Evolved about how to do it:

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I saw this on Twitter this morning:

and at first I thought it was about McCain/Palin vs. Obama/Biden.  Then I remembered LHC.  Yay, we’re all still here!

I broke my foot a while back, and finally went to the doctor mumble-16-mumble months later, who confirmed that a tiny little cesamoid bone is broken.  They’re apparently a nightmare to heal, so I got a bone stimulator, which seems to have helped.  Tried 4 weeks on an air cast walking boot thingie, but it didn’t help, so I’ve been on crutches for the past 3 weeks.

Anyhow, it seems to finally be healing, so I’m thrilled about that.  Hoping it’ll be in good shape for Estes Park, CO in August, and maybe D.C. before that.

Hey there.  I’m not really sure what this blog will end up covering.  Probably a smattering of things I’m interested in, including Search Engine Optimization, running a small business, music, raising kids, World of Warcraft, and maybe some crazy synergy of all of the above.

But I’ll start with a brief intro, so folks know who I am.  I’m Glenn Crocker, a web developer in Overland Park, Kansas.  I’ve got a great wife, 2 great kids, and a bunch of great clients.  I do web technology integration work, which usually means I make weird databases talk to other weird databases, with a web interface in the middle.

But these days, I’m doing more and more “search engine optimization”, trying to get clients’ web sites to rank higher on Google for their target phrases.  It’s fun, and appeals to the puzzle-solving part of my brain.

Hopefully, this blog will include the occasional interesting tid-bit for folks involved with any of the above!

-glenn