Writing AdWords Ads with Google Spreadsheet

24 Feb, 2009  |  Written by  |  under AdWords

I’ve been using Google Docs more and more lately, and wanted to use their Spreadsheet for some AdWords bulk writing, but needed a letter counter to be sure my titles and ad lines were short enough to work.

PPCProz.com has the code for Excel here: http://blog.ppcproz.com/2009/02/3-secrets-creating-adwords-ads.html

So it was just a question of converting it to Google’s spreadsheet. Google spreadsheet doesn’t support formulas in conditional coloring, so I had to embed the formulas in the cells, then apply conditional coloring. Not too much harder, and I tweaked it to show the number of remaining characters until you go over the limit, then turn red. Here’s how:


Here’s the code to use for the cells:

  • Headline: =(if(LEN(A2)>25,”Too Long”,25-LEN(A2)))
  • Line1 & Line2:  =(if(LEN(B2)>35,”Too Long”,35-LEN(B2)))
  • Display URL: =(if(LEN(D7)>30,”Too Long”,30-LEN(D7)))

And for all of the cells in columns E-H:

  1. Click the format menu
  2. Choose ‘Change colors with rules’
  3. Pick ‘Text Contains’
  4. Enter Too Long for the text
  5. Choose red for the background and foreground

Now when you finish typing each field in your ads, you’ll see how many characters you have left to work with, and if you go over the limit columns E-H will turn red to warn you. You can see the spreadsheet on Google here:  http://spreadsheets.google.com/ccc?key=pRRcohDxf89nwmZ0uurDhKw

4 Responses so far | Have Your Say!

  1. Dan pay per click management  |  February 24th, 2009 at 8:52 am #

    hi glenn,

    thanks so much, this will come in handy.

    Dan pay per click management - Gravatar
  2. Dimox  |  February 28th, 2009 at 11:59 am #

    To identify the keywords used by your competitors try SEMRush!
    See how it works for amazon.com –http://www.semrush.com/info/amazon.com

    Dimox - Gravatar
  3. David - About Results Marketing  |  March 12th, 2009 at 9:52 pm #

    Nice! Google Spreadsheets has really started catching (and surpassing) excel. I still live and die in campaign creation on excel – but I can’t wait for a couple of functionalities / formulas in Google to become more robust, and I’m going to switch.

    David – About Results Marketing - Gravatar
  4. brandtw  |  January 16th, 2013 at 3:52 pm #

    I like this idea but I also like the AdWords Editor tool by Google. It lets you write multiple ads at once and is very helpful when doing any pay per click management . http://pureppc.com

    brandtw - Gravatar

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